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The Snapshot: Equipping Athletes with Precision
SportsStop (sportstop.com) is a titan in the world of competitive sports equipment, specializing in lacrosse, field hockey, and baseball gear. For athletes and parents, the shopping experience can often be complex—choosing the right head, shaft, and mesh is a technical puzzle that requires expert guidance.
By partnering with Kefi Commerce, SportsStop shifted from being a parts supplier to a solution provider. They simplified the technical hurdle by grouping essential gear into high-performance bundles. This strategy didn't just drive $86,000+ in new revenue in a short window; it streamlined the path to purchase for over 4,300 customers, ensuring athletes took the field with everything they needed to compete.
The Starting Line: Context & Opportunity
As a high-volume Shopify store, SportsStop handles thousands of SKUs. Their challenge was unique: technical compatibility. In sports like lacrosse, not every pocket fits every head. Before installing Kefi, customers had to manually search for individual components, leading to "cart abandonment" due to uncertainty or forgotten items.
The opportunity was to create a one-click gear-up experience. By using diverse bundling types, SportsStop aimed to increase "units per transaction" and ensure that high-intent shoppers could find comprehensive equipment packages—like a complete starter kit—without navigating dozens of individual product pages.
The Solution & Execution: A Multi-Tiered Bundling Playbook
SportsStop utilized a sophisticated mix of 18 different bundle configurations to cover every possible customer need, from the beginner's first stick to the pro's seasonal refresh.
1. Standard Bundles (The "Starter Kit" Approach)
SportsStop utilized Standard Bundles to create all-in-one solutions, such as the STX Stallion 200 Starter Kit. Instead of a parent having to find gloves, shoulder pads, arm pads, a stick, and a helmet separately, they can purchase the entire set in one click. This eliminates technical confusion and guarantees the athlete is field-ready instantly.
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2. Frequently Bought Together (FBT) & Product Add-ons
On high-traffic items like ECD Hero 3.0 Mesh, SportsStop deployed a dual strategy. They used FBT Bundles to suggest the logical next purchase (like a high-quality shaft) and Product Add-ons for essential maintenance items. This "Amazon-style" experience makes the shop feel intuitive and helpful, capturing additional revenue on products that are naturally used together.
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The Outcome: "Finally, a Solution That Works"
The 60-day post-install period proved that a diverse bundling strategy is the key to managing high-traffic athletic stores. Beyond the $86,963.96 in incremental revenue, the most significant result was the partnership formed between SportsStop and the Kefi team.
After years of struggling with other bundling tools that were rigid or lacked support, SportsStop found a partner that could actually adapt to their specific business logic. The client noted that after being "stuck for 4 years" with previous solutions, Kefi finally delivered the flexibility and responsive service they required.
Voice of the Client:
"The app works great. Even more important is the support. Any time I have an issue or a question, they are on it very quickly. I couldn't ask for more. Many of the behaviors we requested, such as format changes, they implemented for us quickly. I highly recommend!"
— The SportsStop Team
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