Both are BFS-certified apps, but they serve different strategic goals. Are you looking for a specialized tool to handle complex Gift-with-Purchase (GWP) and BOGO logic, or a unified AI-driven system that captures extra revenue at every stage of the journey—from the product page to the Post-Purchase page?
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Both apps help merchants create promotions, but Kefi extends far beyond pre-purchase discounts with features that increase revenue at every touchpoint—product page, cart, checkout, post-purchase, and thank-you page.
BOGOS is primarily a specialist in gift-based discounting and cart-level logic, whereas Kefi combines bundles + upsells + AI into one unified system.
While both apps support basic bundling, Kefi provides a broader range of visual and psychological formats designed to reduce friction and increase AOV directly on the product page and beyond.
This is where the difference becomes significant. Kefi supports full-funnel upselling, including the thank-you page. BOGOS’s journey typically ends once the customer clicks the checkout button.
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These features allow Kefi to increase revenue even after the customer clicks “Buy”—a major advantage for merchants focused on maximizing AOV.
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Kefi isn't just a bundle builder—it’s a complete revenue engine. It allows merchants to replace multiple apps (Slide Cart, Post-Purchase, Bundles) with one unified tool.
The AI knows what happened in the cart and uses it to suggest the right post-purchase offer.
One script instead of three means a faster, higher-converting site.
No surprise bills or fees when your revenue scales.
