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Both apps help merchants create bundles, but Kefi extends far beyond pre-purchase bundling with features that increase revenue at every touchpoint—product page, cart, checkout, post-purchase, and thank-you page.
FBP is primarily bundle-centric, whereas Kefi combines bundles + upsells + AI into one system.
Kefi provides a wide variety of bundle formats designed for both simple and advanced merchandising strategies, giving merchants the flexibility to create exactly the type of offer that drives conversions. In comparison, FBP covers the core bundle types but lacks some of the advanced options that Kefi offers
This is where the difference becomes significant.
Kefi supports full-funnel upselling, including high-impact post-purchase and thank-you page offers.
FBP does not support these upsell stages.
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These features allow Kefi to increase revenue even after the customer clicks “Buy”—a major advantage for merchants focused on maximizing AOV.
Perfect for high-growth or scaling stores.
This creates a higher cost ceiling for stores aggressively scaling their bundle strategy.
Kefi enhances multiple stages of the customer journey with a "Success-Friendly" model.
Bundler performs well for simple bundle creation but scales based on feature access.
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Kefi isn't just a bundle builder—it’s a complete revenue engine. While FBP is a solid entry-point for basic needs, it lacks the depth required to maximize Average Order Value (AOV) as you scale.
Never worry about "Success Taxes"—our flat pricing stays the same as you grow.
Capture revenue at every touchpoint: Product pages, Carts, and Post-Purchase.
Let data drive your bundles across every format, not just "Frequently Bought Together.
