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The Snapshot: Bringing the "Main Character Energy"
GetStonned is at the forefront of the "maximalist beauty" trend. Specializing in high-quality, variety-size rhinestone packs and their signature glitter-infused vegan lip balms, they cater to makeup artists, festival-goers, and anyone looking to add a 3D dimension to their look.
In the beauty space, the challenge isn't just selling one pack of gems—it’s ensuring the customer has every size and color they need for a complete look. GetStonned’s mission was to move from selling "one pack of rhinestones" to selling a "complete shimmer kit."
The Starting Line: Combatting the "One-Item" Cart
Before optimizing with Kefi, the brand saw a high volume of single-item orders. Because rhinestones and lip balms are affordable, high-frequency purchases, the goal was to increase the Average Order Value (AOV) by making it irresistible for customers to "stock up."
By partnering with Kefi Commerce, GetStonned implemented a strategy that rewards the "more is more" philosophy, making it easy for customers to add extra colors and sizes without leaving their shopping flow.
The Solution & Execution: The "Sparkle Stack" Strategy
GetStonned utilized three specific Kefi features to turn their store into a high-conversion beauty hub.
1. The High-Conversion Slide Cart
Instead of a traditional checkout, GetStonned used the Kefi Slide Cart. As soon as a customer adds a Champagne Variety Pack, the cart drawer slides out, subtly suggesting a Holographic Pack or a Glitbalm to go with it. This creates a "Wait, I need that too!" moment right when intent is highest.
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2. Volume Bundles (The "Pro-Kit" Builder)
Since makeup artists and enthusiasts go through gems quickly, GetStonned leveraged Volume Discounts. By offering "Buy More, Save More" on variety packs, they encouraged customers to grab multiple colors (Pink, Silver, Blue) in one go. It’s a win-win: the customer gets a "pro-level" kit at a discount, and the brand moves more units per shipment.
3. The "Last Chance" Post-Purchase Upsell
The most effective way to capture extra revenue is after the initial commitment. Using Kefi’s Post-Purchase Upsell, GetStonned offers a one-click deal on a popular item—like a Glitter Lip Balm—on the thank-you page. Since the customer’s payment info is already saved, it’s a frictionless way to add one last "treat" to their order.
The Outcome: $27,800+ in Incremental Beauty Revenue
The results over a 60-day period speak for themselves:
- Incredible Bundle Revenue: Generating $27,837 specifically from bundles proved that beauty shoppers are eager to buy in multiples when the value is clear.
- Rapid Inventory Turnover: With 3,429 orders in 60 days, the brand successfully kept their "Variety Packs" moving at a lightning-fast pace.
- Seamless Customer Experience: By using native Shopify-integrated tools, the store maintained its sleek, aesthetic-focused design while driving aggressive growth.
"GetStonned proves that in the cosmetics world, the checkout experience is just as important as the product quality. By making upsells feel like helpful recommendations, they’ve mastered the art of the 'Beauty Bundle'."
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