.svg){kind=small}
The Snapshot: Sustainable Style Meets Frictionless Commerce
Puur is a leading brand in the sustainable lifestyle space, specializing in premium thermal bottles, mugs, and food containers. Their mission is to blend high-performance insulation with elegant, reusable design, helping customers reduce single-use plastic.
The challenge wasn't the appeal of their core products—the Puur Bottles and Mugs are standouts on their own. However, the true value of the brand lies in its modular ecosystem. A customer buying a thermal bottle often needs a cleaning brush, a sports lid, or a protective hook. By implementing 115 Frequently Bought Together (FBT) bundles, Puur transformed their store from a "single-bottle shop" into a comprehensive hydration destination. The result was nearly $49,000 in incremental revenue, proving that when you show customers how to "complete their kit," they are happy to do so.
The Starting Line: From Single Sales to Full Kits
In the reusable drinkware niche, accessories are the key to a better user experience. A customer buying the Puur Mug Arena is a perfect candidate for a replacement hermetic lid or a carrying strap.
Before partnering with Kefi Commerce, Puur noticed that while their main bottles were popular, the highly useful accessories—like straw sets and food pots—were often overlooked. The goal was to make these additions feel like a natural part of the purchase journey rather than an afterthought. By utilizing data-driven bundling, Puur aimed to increase the number of items per order while providing more value to the eco-conscious consumer.
The Solution & Execution: The "Complete Your Kit" Strategy
Puur utilized the Kefi Commerce suite to create a seamless "one-click" shopping experience that highlighted the modular nature of their products.
1. "Frequently Bought Together" (FBT) Modules
Puur deployed 115 FBT Bundles across their catalog. On product pages for their flagship thermal bottles, customers were presented with a "Complete Your Kit" section.
- The Logic: If a customer viewed a 750ml thermal bottle, the system automatically suggested a matching straw lid and a cleaning brush.
- The Benefit: This removed the need for customers to navigate back to the "Accessories" menu, allowing them to add 2 or 3 essential items to their cart with a single click.
.jpg)
2. The High-Conversion Slide Cart
To maintain a premium shopping feel, Puur replaced the standard Shopify cart page with a Kefi-powered Slide Cart.
- The Nudge: As soon as a bottle was added, the Slide Cart appeared with a progress bar or subtle upsell triggers. This served as a final reminder to grab a "Puur Food Pot" or a replacement lid before heading to checkout.
Minimal Friction: The Slide Cart kept the customer on the product page, ensuring the shopping momentum was never broken by a slow-loading cart page.
The Outcome: Driving Nearly $49,000 in Incremental Sales
The transition to an accessory-heavy bundling strategy yielded immediate results, proving that Puur’s audience was looking for complete lifestyle solutions.
- Significant Revenue Growth: The implementation of FBT logic generated $48,858 in direct revenue from bundles, showcasing the high demand for curated sets.
- Rapid Customer Adoption: With 275 orders processed shortly after the new strategy went live, it was clear that the "Complete Your Kit" flow resonated with the Puur community.
- Increased Product Discovery: By featuring 115 unique bundles, Puur successfully moved inventory across their entire catalog, from high-value thermal packs to smaller essential replacements.
The data confirms that by making accessories visible and easy to buy, Puur didn't just sell more products—they provided their customers with a better, more complete experience with the brand.
.svg){kind=small}
