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The Snapshot: Sophisticated Decor Meets Intelligent Commerce
Minimal Home (minimalhome.cl) is a premier destination for those seeking to transform their living spaces with modern, minimalist aesthetics. From sleek lighting fixtures to contemporary furniture, the brand focuses on "the art of the home."
The challenge wasn't the quality of their catalog—it was the fragmented nature of home decor shopping. Customers often bought a single lamp or a lone decorative piece, overlooking the complementary items that complete a room's look. By implementing a high-touch upselling ecosystem, Minimal Home transitioned from selling "items" to selling "atmospheres." The result was a staggering 193% increase in Average Order Value, proving that when customers are shown the "full picture," they are eager to invest in it.
The Starting Line: Context & Opportunity
Minimal Home operates in the high-intent interior design niche. Their Shopify store attracts design-conscious shoppers looking for premium upgrades. However, before partnering with Kefi Commerce, the brand faced a common hurdle: low basket density.
While a customer might land on the site for a specific "Pendant Light," they often exited without seeing the matching wall sconces or the rug that ties the room together. With a pre-install AOV of $28,478.28 (CLP), there was significant untapped potential. The opportunity lay in guided discovery—using data-driven recommendations to show customers exactly what they needed to complete their home project at every stage of the funnel.
The Solution & Execution: The "Complete the Look" Strategy
Using the Kefi Commerce suite, Minimal Home deployed a three-pronged strategy designed to capture interest from the product page all the way to the post-purchase screen.
1. Frequently Bought Together (FBT) Bundles
Minimal Home utilized the FBT Bundle logic to act as a digital interior designer. On product pages, customers were presented with curated pairings—such as a dining table paired with the specific chairs shown in the lifestyle imagery. This "Shop the Look" approach removed the guesswork for the customer and made adding multiple items to the cart a one-click reality.
2. The High-Conversion Slide Cart
To maintain momentum, Minimal Home replaced the standard drawer with a Kefi-powered Slide Cart. As soon as a customer added an item, the Slide Cart triggered intelligent upsells. This served as a final, frictionless nudge to add smaller accessories or essential hardware before the checkout process began, ensuring no "missing pieces" were left behind.
3. Post-Purchase "Thank You" Page Upsells
The journey didn't end at payment. By leveraging the Thank You Page Upsell, Minimal Home captured additional revenue from customers who were already in a "buying state." These time-sensitive offers provided exclusive deals on complementary decor, turning a single conversion into a multi-item success story.
The Outcome: A 193% AOV Transformation
The implementation of a holistic bundling and upselling engine delivered a masterclass in e-commerce scaling. The impact was immediate and profound:
- A Triple-Digit AOV Surge: The Average Order Value jumped from $28,478.28 to $83,656.43. This +193.75% increase signifies that customers were not just buying more, but were opting into high-value, multi-product solutions.
- Massive Incremental Revenue: The strategy generated $455143 in direct revenue from bundles, demonstrating the power of suggestive selling in the home decor space.
- Enhanced Customer Journey: By using the Slide Cart and Thank You page, Minimal Home reduced the "search friction" for their customers, making it easier to find and purchase matching sets.
The data proves that Minimal Home’s audience was ready to spend more; they simply needed a more intuitive, bundled way to do it.
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