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The Snapshot: Immediate, Multi-Store Revenue Acceleration
Metalbird, a beloved global brand operating eight distinct Shopify stores, faced the complex challenge of applying sophisticated, customized discounting and bundling logic across multiple territories—including the USA, UK, Australia, France, Canada, Netherlands, and New Zealand.
By partnering with Kefi Commerce, Metalbird gained a single, flexible, and powerful platform capable of managing its entire global upsell strategy. The immediate result was a substantial 21% increase in Average Order Value (AOV) and over $140570 in new revenue from bundles in just three months, all powered by Kefi's ability to execute complex, country-specific promotions flawlessly.
The Starting Line: Context & The Global Complexity Challenge
Metalbird’s product is highly giftable and collectible, making it a perfect fit for bundling and cross-selling. The opportunity was clear: move customers from purchasing a single item to purchasing 2-3 items, whether through a bundle (like Buy N, Discount on Cheapest / Costliest or Mix and Match) or by presenting relevant offers right before or after checkout.
However, executing this strategy globally presented a significant hurdle:
- Uniformity vs. Customization: They needed core features (like the Slide Cart and Post-Purchase Offers) to be consistent and reliable across all eight stores, while also accommodating region-specific promotions (e.g., Mix and Match in one region, Buy N, Discount on Cheapest / Costliest in another).
- Complex Discount Logic: Metalbird required a platform that could handle sophisticated discount stacking, scheduling, and complex bundle logic—something traditional, hard-coded solutions could not manage easily or affordably.
- Speed to Value: They needed a solution that would be installed, customized, and generating revenue immediately, without a lengthy development cycle.
The Core Opportunity: To replace fragmented, inflexible solutions with a single, highly customizable platform that could power a unified global upsell strategy and deliver immediate, measurable AOV growth.
The Solution & Execution: Customized, Unified, and Flawlessly Executed
Kefi Commerce was deployed across all eight of Metalbird's international Shopify stores. The solution was centered on high-impact features, bolstered by Kefi's commitment to immediate customization and support.
1. Unified Global Upsell Engine (Slide Cart & Post Purchase)
- Slide Cart Deployment (All 8 Stores): Kefi’s flexible Slide Cart was immediately implemented across all stores. As the client noted, Kefi customized this cart at no extra cost to precisely fit Metalbird's specific discount offers and visual requirements, turning the cart drawer into a high-converting upsell machine.
- Post-Purchase Offers (All 8 Stores): This feature captures final-moment impulse purchases by presenting relevant, discounted offers after checkout but before the order is finalized, maximizing the value of every transaction.
2. Strategic, Region-Specific Bundling: Powered by the Product Bundle Builder Engine
To drive personalization and unlock high-value orders, Metalbird leveraged Kefi Commerce's sophisticated Build Your Own Box (Product Bundle Builder) functionality for its key markets.
- The Build Your Own Box (Bundle Builder)
This feature allows shoppers to curate their own product bundles by mixing and matching items based on their preferences, transforming the standard shopping journey into an engaging, personalized experience. This personalization is a key driver for increasing sales and reducing returns. Key features of the Builder that drove AOV growth include:- Flexible Product Grouping: Products were grouped by collection (e.g., metal art categories) to make selection intuitive for customers.
- Item Limits & Requirements: Rules were set to guide customers (e.g., "pick 3 items") to ensure they met the minimum threshold required to unlock savings.
- Automatic Discounts: Strategic bundle pricing (percentage or fixed amount) was applied automatically once the selection criteria were met, providing a powerful incentive to purchase a higher quantity.
- Mix and Match Bundle (USA, UK, Australia, France, Canada, Netherlands): For six core markets, including Australia, the Mix and Match Bundle feature was the primary engine for personalization. This allowed customers to create their own combinations by selecting a required number of items from a curated list of metal art This flexible, quantity-based bundling drove higher engagement and increased unit sales.
- Buy N Bundle (New Zealand): For the New Zealand store, the Buy N Bundle (e.g., Buy 3, Get Discount on Cheapest / Costliest) focused on volume purchasing, perfectly aligning with that market's specific promotional strategy.
3. The Customization and Support Edge
The partnership was defined by the client's need for complex, tailor-made configurations. As the client's review highlights, Kefi’s team:
"...met with us, understood exactly what we needed, and even customised our Slide Cart to our exact requirements at no extra cost... It handled every complex discounting rule we’ve thrown at it...stacking, non-stacking, scheduled discounts, and bundle logic, all with flawless execution."
This high-touch, rapid response approach ensured the app was perfectly optimized for Metalbird's global needs, leading to results from the very first month.
The Result: Unmistakable Impact on the Bottom Line
By integrating Kefi Commerce, Metalbird gained a reliable, customized, and globally-scaled upsell engine that immediately contributed to the bottom line.
- The 21% increase in AOV across all stores demonstrates the effectiveness of the unified Slide Cart and Post Purchase strategy in making every customer purchase a higher-value transaction.
- The $140,570 in total bundle revenue generated within three months showcases Kefi's ability to unlock a significant new, reliable revenue stream from Metalbird’s global customer base.
- Streamlined & Reliable Operations: Metalbird achieved unparalleled operational stability and efficiency with Kefi. The platform provided a clean, high-performance environment for managing discounts and bundles across all stores, drastically reducing reliance on custom development and allowing their team to confidently execute complex strategies in-house.
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