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The Snapshot: A Streamlined Path to Higher-Value Orders
Calitron-CH, a rapidly growing e-commerce retailer specializing in premium digital peripherals and connectivity accessories, faced the common e-commerce challenge of boosting the value of high-intent, but often low-ticket, purchases. By implementing a dual strategy leveraging Kefi's Standard Bundle and Product Add-on Bundle features, Calitron-CH converted single-item shoppers into multi-product customers, generating $88,540 USD in new revenue and driving a 36% increase in Average Order Value (AOV).
The Starting Line: Context & Opportunity
Calitron-CH's catalog consists of essential items like USB-C hubs, charging cables, adapters, and audio accessories. Customers often arrive looking for a specific item—a necessity—but frequently overlook highly complementary products required for a complete setup (e.g., a specific power brick for a fast-charging cable, or a cleaning kit for their new device).
The retailer’s primary challenge was two-fold:
- Low Average Order Value: Single-item purchases, while common, capped the store's revenue potential.
- Missed Cross-Sell Opportunities: Relying on customers to manually navigate the site to find complementary accessories was inefficient.
The core opportunity was to introduce a friction-free, strategic upselling engine that integrated essential and relevant products at two crucial points: creating curated product kits (Standard Bundles) and suggesting must-have complements at the point of decision (Product Add-ons).
The Solution & Execution: Deploying a Dual-Bundling Strategy
Calitron-CH deployed the Kefi Product Bundle Builder, opting for a comprehensive approach that maximized both perceived customer value and immediate AOV lift.
1. The Revenue Engine: Standard Bundles (Kits)
The team used the Standard Bundle feature to create fixed, attractive "kits" designed around a specific customer need or workflow, often priced with a slight incentive.
- Example Execution: Instead of selling a single USB-C hub, they created a "Home Office Connectivity Kit" bundling the hub, a high-speed data cable, and a travel storage case. This strategy immediately converted a $50 accessory purchase into a $120+ multi-product sale, acting as a dedicated, high-value new product line.
2. The AOV Accelerator: Product Add-on Bundles
To capture the immediate impulse purchase, the Product Add-on Bundle feature was implemented on all core product pages.
- Example Execution: When a customer viewed a premium fast-charging cable, the product page featured a small, curated "Don't Forget These Essentials" section suggesting a highly-rated wall charger and a device screen cleaner, often with a small "Save 5%" discount on the add-on. This placement ensures maximum visibility at the critical moment, making it seamless for shoppers to add low-cost, high-margin accessories with a single click before adding the main item to their cart.
The Result: Unmistakable Impact on the Bottom Line
By unifying these two strategic features, Calitron-CH successfully transformed its product presentation, leading to immediate and measurable financial impact:
- The 36% increase in AOV demonstrates the power of the Product Add-on Bundles in effectively cross-selling highly relevant, complementary tech accessories, ensuring customers leave with a complete solution.
- The $88,540 USD in total bundle revenue highlights the success of the Standard Bundles in creating entirely new, high-value product lines that resonate with customer demand for simple, ready-to-use kits.
The integration of Kefi Commerce allowed Calitron-CH to stop relying solely on single-item sales and to start selling complete digital solutions, securing significant, measurable growth in both average transaction size and total revenue
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