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The Starting Line: Context & Opportunity
$366,023 in total revenue from bundles, driving a 68% increase in Average Order Value in just a few months.
Blazzed Fitness specializes in premium gym equipment like functional trainers, weight machines, and power racks. When a customer purchases a piece of high-value equipment, there is a natural, high-intent need for complementary accessories—such as specialized gym attachments, benches, weights, and flooring.
The primary opportunity was to make the purchasing process seamless and intuitive. Instead of relying on customers to manually search for and add every necessary accessory, Blazzed Fitness needed a way to present highly relevant, value-driven add-ons directly on the main product page. This approach would not only increase customer convenience but also ensure they didn't miss out on essential items, maximizing the value of every single order.
The Core Opportunity: To integrate a friction-free, strategic bundling experience that converts high-intent traffic into higher-value orders by suggesting essential add-ons right at the point of purchase.
The Solution & Execution: Intuitive Add-ons Drive Value
Blazzed Fitness deployed the Kefi Product Bundle Builder with a specific focus on Product Add-ons. This feature allows merchants to display a curated selection of complementary products directly on the main product page, often with a slight discount to incentivize the combined purchase.
The strategy was executed by:
- Identifying High-Value Complements: For each piece of core equipment (e.g., a functional trainer), the Kefi app was configured to display the most frequently bought-together accessories (e.g., specific handles, weight plates, or floor mats).
- Implementing Product Add-ons: The team used Kefi's flexible interface to embed these add-on suggestions on the main product page. This ensured that customers could add a $500 attachment or a $200 weight set with a single click before adding the primary equipment to the cart.
- Focusing on Customer Convenience: By making the bundling process so straightforward, the barrier to increasing the order value was significantly reduced. Customers viewed the add-ons not as an extra sale, but as a helpful reminder of all the components they needed for their complete home gym setup.
- Optimizing the Purchase Flow: Using this strategy, Blazzed Fitness ensured the add-ons experience was clean, high-converting, and perfectly aligned with the high-intent shopping behavior of their customers.
The Result: Unmistakable Impact on the Bottom Line
By integrating Kefi Commerce’s Product Bundle Builder, Blazzed Fitness successfully converted their accessory inventory into a powerful revenue engine. The immediate accessibility of relevant add-ons led to a major increase in the average amount spent per order and unlocked a significant new revenue stream.
- The 68% increase in AOV demonstrates that the add-ons were highly relevant and effectively captured customer intent, encouraging them to complete their full purchase in one go.
The $366,023 in total bundle revenue showcases the app's ability to drive a substantial and measurable portion of the store's overall sales, turning cross-sells into a reliable pillar of the business.
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