Discount Offers and Pro Tips for Using FBT Bundle

Offering strategic discounts through your Frequently Bought Together (FBT) bundles is one of the easiest ways to increase conversions and raise your average order value. Even a small percentage off can nudge customers to purchase the entire bundle rather than a single item.

The FBT bundle feature in the Kefi Upsells lets you recommend smart product pairings on the product page—turning casual shoppers into high-value customers. When used right, it not only boosts your revenue but also enhances the overall shopping experience.

Types of Discounts for Frequently Bought Together Bundles

In Frequently Bought Together (FBT) bundles created with the Kefi Bundles app, discounts are applied to all products in the bundle when purchased together. This encourages customers to buy multiple items by offering a better combined value. Here are the available discount types with FBT-relevant examples:

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Percentage Discount

Apply a percentage off the total price of all bundled items.

Example: Buy an iPhone and a phone case together—get 10% off both items.

Great for encouraging customers to complete a set while saving on the whole purchase.

Fixed Amount Discount

Deduct a fixed amount from the combined price of the bundled products.

Example: Buy a laptop and a wireless mouse together—get $15 off the total.

Best for accessory pairings or small bundles where a flat savings amount makes an impact.

Fixed Bundle Price

Set a single fixed price for the entire FBT bundle, regardless of individual item prices.

Example: Get a gaming console and an extra controller for $499 total.

Useful when you want to offer a simplified value deal for a commonly paired combo.

No Discount

Offer the bundle at full price, focusing on the convenience of suggesting relevant items rather than offering a discount.

Example: Pair your action camera with a memory card and mount—no discount, just a complete setup.

Ideal for premium or must-have add-ons where discounting isn't necessary.

Pro tips for using Frequently bought together (FBT) bundles

1. Choose the right setup mode

  • If you want automated recommendations, use AI Suggestions to let the app suggest the best product combinations based on sales trends.
  • If you have specific product pairings in mind, go with Manual Setup to define your own frequently bought together combinations.
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2. Optimize Product Selection

  • Pair complementary products that make sense together. For example:
    -A phone case with a screen protector
    -A shirt with a matching pair of jeans
    -A camera with a memory card and tripod
  • Avoid pairing unrelated products, as this might reduce customer interest.
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3. Test Different Product Limits

  • If you're offering a main product + 1 suggested product, keep it simple and focused.
  • If you're offering main product + 2 suggested products, ensure all items in the bundle add value to the customer.

4. Use Discounts to encourage more sales

  • Offering a small percentage discount (e.g., 10-15%) can encourage customers to buy the whole bundle instead of just one item.
  • A fixed discount (e.g., $5 or ₹100 off) works well when bundling lower-cost items.
  • If your products are already competitively priced, you can use No Discount and focus on convenience instead.

5. Customize the display for better engagement

  • Use a clear and compelling title like Frequently Bought Together or Best Pairings for You.
  • Adjust colors and fonts in the Design section to match your store’s branding.
  • Test different Call to Action (CTA) button texts like Add All to Cart or Complete Your Set to see what works best.

6. Position the bundle for maximum visibility

  • Product Page: Show FBT bundles right below the product description to grab attention.

7. Monitor performance and make adjustments

  • Regularly review how well your FBT bundles are performing.
  • Try different product combinations, discounts, and display settings to see what drives the most sales.

By following these tips, you can create high-converting FBT bundles that enhance the shopping experience and increase your revenue.

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