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The Snapshot: Elevating the Daily Routine
Cloffa’s catalog—ranging from the Color-Matching Collagen Foundation to the Silicone Scar Solution—is built on solving specific wellness and beauty needs. Their challenge was simple: ensuring that when a customer arrives for a solution, they are offered the complete toolkit to achieve their goals.
The Solution: A Seamless "Total Journey"
Instead of relying on single-item orders, Cloffa implemented a strategy that rewards customers for "stocking up" on their wellness essentials.
- Slide Cart (High-Intent Upsells): As customers add items like the Collagen Serum to their cart, the Slide Cart suggests complementary boosters, keeping the shopper in a continuous flow.
- Volume Bundles: By offering tiered "Buy More, Save More" deals, Cloffa turns one-off purchases into multi-unit orders, moving more inventory while giving the customer a better value.
- Post-Purchase & Thank-You Upsells: The journey doesn't end at checkout. Cloffa captures extra revenue on the thank-you page with one-click offers, turning a standard receipt into a final opportunity for an "add-on" treat.
The Outcome: $38,800+ in Incremental Revenue
The results over the recent period demonstrate that when upsells feel like helpful recommendations, customers are eager to say "yes."
- Significant Revenue Growth: Generating over $38,800 in bundle revenue proves that shoppers are happy to enhance their routine when the value is clear.
- Increased AOV: By placing the right product in front of the right customer at the right time, Cloffa successfully shifted their average order value higher without friction.
- Aesthetic-First Experience: Using Kefi’s native integration, Cloffa kept their store looking clean and premium while driving aggressive growth.
"Cloffa proves that in the wellness space, the checkout experience is just as important as the product quality. By turning every stage of the journey into a helpful recommendation, they’ve mastered the art of the 'Wellness Bundle'."
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