.svg){kind=small}
The Snapshot: Australia's Most Accessible Home Golf Simulator
Aussie Golf Sims is an Australian-owned and operated specialist store on a mission to make home golf simulation genuinely accessible—without cutting corners on quality. Built around their flagship RooBox DIY Golf Enclosure, the brand sells everything a golfer needs to build a full simulator setup at home: enclosures, impact screens, launch monitors, short-throw projectors, framing kits, hitting mats, and all the accessories in between.
Their brand voice says it all—"fair dinkum golf, right at home." With a 4.9/5 star rating from real customers, Aussie Golf Sims has earned a reputation for not just selling products, but genuinely helping golfers navigate a complex purchase with confidence. Customers regularly praise both the product quality and the team's responsiveness in helping them figure out exactly what they need.
The challenge, however, was translating that exceptional in-person guidance into the online shopping experience.
The Opportunity: A Complex Product That Demands a Guided Path
A home golf simulator isn't a single purchase—it's a system. A golfer searching for their first setup needs to think about:
- An enclosure (the RooBox frame, canopy, and impact screen)
- A launch monitor (entry-level or advanced, rear-mounted or side-mounted)
- A projector (short-throw or laser, matched to their space)
- Accessories (hitting mat, side netting, framing kit, ball bungees, projector mount)
Each of these decisions depends on the others. The wrong projector for the space, a launch monitor that doesn't pair well with the software—these mismatches lead to buyer frustration. And for a brand committed to a great customer experience, leaving these decisions entirely to chance wasn't good enough.
The opportunity was clear: if Aussie Golf Sims could guide customers through configuring their complete setup in a single, seamless experience—rather than having them piece it together across multiple category pages—the natural outcome would be higher-value, more confident purchases. Kefi Commerce made that vision a reality.
The Solution & Execution: The "Build Your Simulator" Experience
Aussie Golf Sims deployed three interlocking Kefi Commerce features to transform the buying journey from fragmented to frictionless.
1. Build Your Own Box — The Complete Simulator Configurator
The centrepiece of the strategy is Kefi's Build Your Own Box bundle builder, surfaced directly on the store as "Build Your Simulator." Rather than navigating across multiple collection pages, a customer can land in one place and configure their entire setup from scratch.
The configurator guides golfers step by step—choosing their RooBox enclosure variant, selecting a projector that suits their space (with detailed specs available inline), and optionally adding a launch monitor of their choice. This mirrors exactly what a knowledgeable team member would do on a phone call, but at scale, 24/7, and without any friction.
The result? Customers who previously might have added a single enclosure to their cart are now building complete packages—the enclosure plus a BenQ or Optoma projector plus accessories—in one confident transaction.
2. Product Add-Ons — Completing the Setup at the Right Moment
Kefi's Product Add-On feature ensures that no essential accessory gets left behind. When a customer adds an enclosure or a bundle to their cart, they're presented with contextual, relevant add-ons at exactly the right moment: hitting mats, side netting, framing kits, foam wedges, indoor tees, and projector floor mounts.
This isn't generic upselling—it's intelligent completion. A golfer buying a RooBox enclosure likely needs a framing kit if they're sourcing their own poles. Someone adding a projector probably needs a floor mount. Kefi surfaces these at the point of maximum relevance, turning an incomplete cart into a complete, ready-to-install setup.
3. Slide Cart — Seamless Review Before Checkout
The Slide Cart ties the whole experience together. Rather than jumping to a separate cart page, customers can review their complete simulator configuration, see the full value of what they're building, and add any final items—all without breaking their flow. For high-consideration purchases like golf simulators (where customers often pause to double-check their choices), a smooth, inline cart review builds the final confidence needed to complete the order.
The Outcome: $15,585 in Bundle Revenue and a 57.6% AOV Lift
The results following the February 2026 installation speak for themselves.
57.6% AOV Growth — The average order value surged significantly, reflecting a clear shift in purchase behaviour. Customers were no longer buying a single enclosure or a standalone launch monitor—they were configuring complete home golf setups.
$15,585 in Bundle Revenue — This figure represents purchases made through the bundled, guided experience: customers who committed to a full simulator package rather than individual components. In a high-ticket niche where every order has real value, this is a direct and meaningful contribution to the store's bottom line.
A Better Customer Experience — Beyond the numbers, the strategy aligns perfectly with what Aussie Golf Sims' customers have always praised: guidance, confidence, and not being left to figure it out alone. The bundle experience brings that philosophy online, letting every visitor feel like they've had a one-on-one conversation with an expert—even at 11pm on a weeknight.
.svg){kind=small}
